what makes this ad successful? Well, I think it’s successful because when you first look at it, it seems like a peaceful landscape. It draws the viewer in because they want to be in this peaceful meadow with a nicely flowing river…but then! You realize it’s a big slab of beef! The ad makes the viewer feel relaxed and zoned out, which is the best time to push a product into a person’s brain. All of a sudden the viewer is craving beef, and is convinced he/she needs protein; and beef is the only way to get it.
